Meet the Team
Over a decade in the making, Tastes Pretty Good is a product of four industry professionals united by their passion for world class hospitality. As chefs, entrepreneurs and innovators, our seasoned management group brings over 75 years of combined experience to the table.
We believe that dining is more than just sustenance. At Tastes Pretty Good, our core tenets are based on overdelivering on procurement, curation, operations, quality and experience.
Our restaurants are an individual expression of everything we love about dining together. From building stunning concepts to empowering excellence through service, we take pride in every aspect of the guest experience.
What sets us apart is our ability to blend meticulous operations with creative vision and make it look seamless. As a leading voice in Tampa Bay’s culinary landscape, we can’t wait to continue delivering restaurants that taste pretty good.
Jack Murray III, Chairman
A serial entrepreneur with a golden touch in the hospitality industry.
Managing Member: TPG OpCo, Rocca, Streetlight Taco, White Wolf Specialties, Carnivore Club, Bar Terroir, Carmen, JKM Restaurant Partners, Jack & Nick Management, LLC
Partner: Murray Bertron, LLC
Founder: Advantec, SHPS, Behealth
Owner: PODS, Custom Cable, EEE, Plant State Bank
Founder of the James K. Murray III Endowed Baseball Fund and the Murray Family Professorship, University of Virginia
Nick Reader, CEO
The strategic mind behind our group’s rapid growth and success.
Co-Founder: Rocca, PDQ, Streetlight Taco
Owner/Board Member: Glory Days, Bare Naked Kitchen
Former CFO: Tampa Bay Buccaneers
EY 2016 Entrepreneur of the year
Greg Proechel II, COO
A culinary genius steering our operations to new heights.
Opening Consultant Chef, Rocca
Operations Consultant, Streetlight Taco
Chef / Owner, Pulpo Hospitality
Former Executive Chef of Le Turtle, NYC
Former Executive Chef of Ferris, NYC
Numerous Accolades from New York Times + Michelin
Bryce Bonsack, Culinary Director
The creative force behind our Michelin-starred offerings.
Executive Chef and Owner, Rocca
Chef at Blanca, NYC + Corton, NYC
Trained in various restaurants throughout Italy
Graduated from Culinary Institute of America, Hyde Park, New York
Various Accolades from Michelin, Tampa Bay Times, Creative Loafing’s Best Chef 2020