Meet the Team

Over a decade in the making, Tastes Pretty Good is a product of four industry professionals united by their passion for world class hospitality. As chefs, entrepreneurs and innovators, our seasoned management group brings over 75 years of combined experience to the table.  

We believe that dining is more than just sustenance. At Tastes Pretty Good, our core tenets are based on overdelivering on procurement, curation, operations, quality and experience.

Our restaurants are an individual expression of everything we love about dining together. From building stunning concepts to empowering excellence through service, we take pride in every aspect of the guest experience.

What sets us apart is our ability to blend meticulous operations with creative vision and make it look seamless. As a leading voice in Tampa Bay’s culinary landscape, we can’t wait to continue delivering restaurants that taste pretty good.   

Jack Murray III, Chairman

A serial entrepreneur with a golden touch in the hospitality industry.

Managing Member: TPG OpCo, Rocca, Streetlight Taco, White Wolf Specialties, Red Room, Bar Terroir, Carmen, JKM Restaurant Partners, Jack & Nick Management, LLC

Partner: Murray Bertron, LLC

Founder: Advantec, SHPS, Behealth

Owner: PODS, Custom Cable, EEE, Plant State Bank

Nick Reader, CEO

The strategic mind behind our group’s rapid growth and success.

Co-Founder: Rocca, PDQ, Streetlight Taco

Owner/Board Member: Glory Days, Bare Naked Kitchen

Former CFO: Tampa Bay Buccaneers

EY 2016 Entrepreneur of the year

Greg Proechel II, COO

A culinary genius steering our operations to new heights.

Opening Consultant Chef, Rocca

Operations Consultant, Streetlight Taco

Chef / Owner, Pulpo Hospitality

Former Executive Chef of Le Turtle, NYC

Former Executive Chef of Ferris, NYC

Numerous Accolades from New York Times + Michelin

Bryce Bonsack, Culinary Director

The creative force behind our Michelin-starred offerings.

Executive Chef and Owner, Rocca

Chef at Blanca, NYC + Corton, NYC

Trained in various restaurants throughout Italy

Graduated from Culinary Institute of America, Hyde Park, New York

Various Accolades from Michelin, Tampa Bay Times, Creative Loafing’s Best Chef 2020